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The bottle has the minimum amount of information required by law and just 3,500 bottles of the 50% abv expression have been released to 15 global markets, including the US, UK, Taiwan and France, targeted predominantly at existing Glenlivet fans and single malt Scotch enthusiasts. The Glenlivet Alpha is making whisky history in this interesting release. The Alpha is described as a blank canvas, a single malt designed to challenge consumers to develop their own perceptions of the whisky without being influenced by age, colour or cask. The label simply says "The Glenlivet Distillery" and other than it being 50% ABV, that is all that anybody knows.